Part A: Advertising, Promotion, and Marketing Communications: The Effectiveness of Product and Ad Design Factors: Native Advertising: The Effect of Design and Content Congruence on Attitude Toward the Ad and Publisher Credibility.

Autor:	Leister, Lukas1, Schulten, Matthias B.2 matthias.schulten@hs-furtwangen.de, Decker, Alexander1
Zdroj:	AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pA-6-A-7. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu