MARKETS VS. MANAGEMENT: WHAT `DRIVES' PROFITABILITY?

Autor: Roquebert, Jaime A.1, Phillips, Robert L.1, Westfall, Peter A.1
Zdroj: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009. Oct96, Vol. 17 Issue 8, p653-664. 12p.
Databáze: Business Source Ultimate