Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV.
Autor: | Jensen, Henrik1, Sund, Kristian Johan1 |
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Zdroj: | Academy of Management Annual Meeting Proceedings. 2017, Vol. 2017 Issue 1, p1-1. 1p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |