Leximancer Software as a Research Tool for Social Marketers.
| Autor: | Biroscak, Brian J.1,2 brian.biroscak@yale.edu, Scott, Jenny E.3, Lindenberger, James H.2, Bryant, Carol A.2 |
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| Zdroj: | Social Marketing Quarterly. Sep2017, Vol. 23 Issue 3, p223-231. 9p. |
| Databáze: | Business Source Ultimate |
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