Tell Us Again, How Satisfied Are You? The Influence of Recurring Posttransaction Surveys on Purchase Behavior.

Autor: Flynn, Andrea Godfrey1 andreaflynn@sandiego.edu, Salisbury, Linda Court2, Seiders, Kathleen2
Zdroj: Journal of Service Research. Aug2017, Vol. 20 Issue 3, p292-305. 14p.
Databáze: Business Source Ultimate
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