More Effective Sports Sponsorship--Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors.
| Autor: | Lund, Ragnar, Greyser, Stephen A.1 |
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| Zdroj: | Working Papers -- Harvard Business School Division of Research. Jul2016, p171-172. 2p. |
| Databáze: | Business Source Ultimate |
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