MARKETING PLANNING PROCESS - REFLECTION ON THE COMP LEX OF ACTIVITIES THAT AFFECT ALL ASPECTS OF BUSINESS LIFE.
| Autor: | HORÁKOVÁ, HELENA1,2 horakova@ef.jcu.czhorakova@vso-praha.eu, ŠVARCOVÁ, MARIE2,3 svarcova@ef.jcu.czsvarcovam@vso-praha.eu, VOLF, LUKÁŠ2,4 volf@vso-praha.euvolflu00@ef.jcu.cz |
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| Zdroj: | Marketing Science & Inspirations. 2017, Vol. 12 Issue 2, p43-53. 11p. |
| Databáze: | Business Source Ultimate |
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