What's in a Name? The Moderating Role of Public Self-Consciousness on the Relation Between Brand Label and Brand Preference.
| Autor: | Bushman, Brad J.1 s1.bib@isumvs.iastate.edu |
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| Zdroj: | Journal of Applied Psychology. Oct93, Vol. 78 Issue 5, p857-861. 5p. |
| Databáze: | Business Source Ultimate |
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