Building brand equity through industrial tourism.

Autor: Hsueh-wen Chow1, Guo-Jie Ling1, l-yin Yen2 yeniy@isu.edu.tw, Kuo-Ping Hwang3
Zdroj: Asia Pacific Management Review. Jun2017, Vol. 22 Issue 2, p70-79. 10p.
Databáze: Business Source Ultimate