Building brand equity through industrial tourism.
Autor: | Hsueh-wen Chow1, Guo-Jie Ling1, l-yin Yen2 yeniy@isu.edu.tw, Kuo-Ping Hwang3 |
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Zdroj: | Asia Pacific Management Review. Jun2017, Vol. 22 Issue 2, p70-79. 10p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |