When and why do customer solutions pay off in business markets?
Autor: | Worm, Stefan1 stefan.worm@bi.no, Bharadwaj, Sundar2 sundar@uga.edu, Ulaga, Wolfgang3 wolfgang.ulaga@asu.edu, Reinartz, Werner4 werner.reinartz@uni-koeln.de |
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Zdroj: | Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p490-512. 23p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |