When and why do customer solutions pay off in business markets?

Autor: Worm, Stefan1 stefan.worm@bi.no, Bharadwaj, Sundar2 sundar@uga.edu, Ulaga, Wolfgang3 wolfgang.ulaga@asu.edu, Reinartz, Werner4 werner.reinartz@uni-koeln.de
Zdroj: Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p490-512. 23p.
Databáze: Business Source Ultimate