Leveraging the Power of Branded Apps: An Exploratory Study of Salient Performance.
| Autor: | Peggy Choong1, Richardson, Paul S.1, Sauer, Paul2, Fazio, Alyssa |
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| Zdroj: | Journal of Applied Business & Economics. Dec2016, Vol. 18 Issue 7, p53-64. 12p. |
| Databáze: | Business Source Ultimate |
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