Measuring the Attitude of Individuals Towards Print Media Advertisements.
| Autor: | Sarkar, Samir1 ssarkar@gauhati.ac.in, Chowdhury, M. K.2 mkc@gauhati.ac.in |
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| Zdroj: | IUP Journal of Marketing Management. Feb2017, Vol. 16 Issue 1, p7-28. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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