Factors Influencing Consumers' Attitude, Intention and Behavior Towards Short Message Service-Based Mobile Advertising in Pakistan.
| Autor: | Shaheen, Muhammad1 shaheen_mian@hotmail.com, Rab Nawaz Lodhi2 rabnawazlodhi@yahoo.com, Mahmood, Zahid3 zmahmood@ksa.edu.sa, Abid, Hina4 hinaabid92@hotmail.com |
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| Zdroj: | IUP Journal of Brand Management. Mar2017, Vol. 14 Issue 1, p24-44. 21p. |
| Databáze: | Business Source Ultimate |
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