Semantic Price Claims and Discount Expectations.
| Autor: | Norberg, Patricia A.1, Bitta, Albert J. Della2, Atlas, Stephen A.2 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2016, Vol. 44, p567-568. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Norberg, Patricia A.1, Bitta, Albert J. Della2, Atlas, Stephen A.2 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2016, Vol. 44, p567-568. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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