Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers.

Autor: Riviezzo, Angelo1 angelo.riviezzo@unisannio.it, Garofano, Antonella1 antonella.garofano@unisannio.it, Granata, Julien2 j.granata@supco-montpellier.fr, Kakavand, Samaneh3 samaneh.kakavand@etu.umontpellier.fr
Zdroj: Place Branding & Public Diplomacy. May2017, Vol. 13 Issue 2, p136-149. 14p.
Databáze: Business Source Ultimate
Externí odkaz: