Familiarity breeds contempt: perceived service and sales complacency in business-to-business relationships.

Autor: Friend, Scott B.1 (AUTHOR) friendsb@miamioh.edu, Johnson, Jeff S.2 (AUTHOR)
Zdroj: Journal of Personal Selling & Sales Management. Mar2017, Vol. 37 Issue 1, p42-60. 19p.
Databáze: Business Source Ultimate
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