Are There Cognitive Dissonance Segments?

Autor: Soutar, Geoffrey N.1 gsoutar@ecel.uwa.edu.au, Sweeney, Jillian C.1 jsweeney@ecel.uwa.edu.au
Zdroj: Australian Journal of Management (University of New South Wales). Dec2003, Vol. 28 Issue 3, p227-249. 23p. 1 Diagram, 8 Charts.
Databáze: Business Source Ultimate