Antecedents and measurement of brand commitment and behavioural loyalty.
| Autor: | Cifci, Semra Dogan1 semradogan@anadolu.edu.tr, Erdogan, B. Zafer1 bzerdogan@anadolu.edu.tr |
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| Zdroj: | Journal of Customer Behaviour. Winter2016, Vol. 15 Issue 4, p321-336. 16p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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