MATCHING EXACTLY OR SEMANTICALLY? AN EXAMINATION OF THE EFFECTIVENESS OF SYNONYM-BASED MATCHING STRATEGY IN CHINESE PAID SEARCH MARKET.
| Autor: | Shuai Yang1 shuai.yang@dhu.edu.cn, Yiping Song2 ypsong@fudan.edu.cn, Pancras, Joseph3 jpancras@business.uconn.edu |
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| Zdroj: | Journal of Electronic Commerce Research. 2017, Vol. 18 Issue 1, p32-51. 20p. 2 Diagrams, 11 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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