Considering the Potential Effect Extent of Service Provision on Marketing Function and Competitive Advantage Using the Mediating Role of Service Orientation (Case Study: Saderat Bank Branches in Isfahan Province).

Autor: Mobarakeh, Maryam Zeynali1, Ahmadi, Amir Masoud1 sajadkhl@yahoo.com
Zdroj: International Journal of Scientific Management & Development. Jan2017, Vol. 5 Issue 1, p23-34. 12p.
Databáze: Business Source Ultimate