COMPARATIVE ADVERTISING IN THE CZECH REPUBLIC: AN EMPIRICAL STUDY.
| Autor: | Král, P.1 martin.machek@vse.cz, Machek, M.2 petr.kral@vse.cz, Karel, T.3 tomas.karel@vse.cz |
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| Zdroj: | Central European Business Review. Dec2016, Vol. 5 Issue 4, p34-46. 13p. |
| Databáze: | Business Source Ultimate |
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