DETERMINANTS OF PRICE AND PRODUCT POLICY STANDARDISATION: THE CASE OF SMES IN THE B2B MARKET.
| Autor: | Wieland, Juergen |
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| Zdroj: | International Journal of Sales, Retailing & Marketing. 2016, Vol. 5 Issue 4, p19-47. 29p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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