Finding the funds in fun runs: Exploring physical activity events as fundraising tools in the nonprofit sector.

Autor: Higgins, Joan Wharf1 jwharfhi@uvic.ca, Lauzon, Lara1
Zdroj: International Journal of Nonprofit & Voluntary Sector Marketing. Nov2003, Vol. 8 Issue 4, p363-377. 15p. 2 Charts.
Databáze: Business Source Ultimate