Magazine Advertising: An Analysis of Its Information Content.
| Autor: | Stern, Dean L.1, Krugman, Dean M.2, Resnik, Alan1 |
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| Zdroj: | Journal of Advertising Research. Apr81, Vol. 21 Issue 2, p39-44. 6p. 3 Black and White Photographs, 8 Charts. |
| Databáze: | Business Source Ultimate |
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