Going from "Me" to "We": Customer Controlled Co-production.
| Autor: | Grantham, Kimberly D.1, McNeil, Kimberly R.2, Taylor, Gail Ayala3 |
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| Zdroj: | Society for Marketing Advances Proceedings. Nov2016, p111-112. 2p. |
| Databáze: | Business Source Ultimate |
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