What do we know about fashion adoption groups? A proposal and test of a model of fashion adoption.

Autor: Workman, Jane E.1, Lee, Seung‐Hee1 shlee@siu.edu
Zdroj: International Journal of Consumer Studies. Jan2017, Vol. 41 Issue 1, p61-69. 9p. 2 Diagrams, 3 Charts.
Databáze: Business Source Ultimate
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