Study on the influencing factors of unplanned consumption in a large online promotion activity.
| Autor: | Yan, Qiang1, Wang, Lingli1 wanglinglijy@gmail.com, Chen, Wenjing2, Cho, Junghoo3 |
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| Zdroj: | Electronic Commerce Research. Dec2016, Vol. 16 Issue 4, p453-477. 25p. |
| Databáze: | Business Source Ultimate |
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