HOW GEEK CHIC CAN LEAD THE WAY TO BETTER MARKETING MODELS: THE CALL TO RESEARCH FASHION ADOPTION.
Autor: | Purinton, Elizabeth F.1 |
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Zdroj: | Journal of Business & Behavioral Sciences. Fall2016, Vol. 28 Issue 2, p118-128. 11p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |