Vrednovanje brenda iz perspektive potrošača.
| Autor: | Vranješ, Marija1 vranjesmarija.vps@gmail.com, Jovičić, Dragoljub2 djovicic@uns.ac.rs, Drinić, Dragana1 dragana.vps@gmail.com |
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| Zdroj: | Marketing (0354-3471). 2016, Vol. 47 Issue 2, p129-136. 8p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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