How Does Power Distance Belief Affect Consumers' Response to DIY Offerings? A Multi-Level Multi-Method Study Investigating PDB and DIY Preferences.
| Autor: | Ruefenacht, Matthias1 matthias.ruefenacht2@unisg.ch, Yinlong Zhang2, Yuan Li2, Peter Maas1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pF-9-F-10. 2p. |
| Databáze: | Business Source Ultimate |
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