The impact of firms’ social media initiatives on operational efficiency and innovativeness.
| Autor: | Lam, Hugo K.S.1 hugolam@liverpool.ac.uk, Yeung, Andy C.L.2 andy.yeung@polyu.edu.hk, Cheng, T.C. Edwin2 edwin.cheng@polyu.edu.hk |
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| Zdroj: | Journal of Operations Management. Nov2016, Vol. 47, p28-43. 16p. |
| Databáze: | Business Source Ultimate |
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