The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews.
| Autor: | Schulten, Matthias B.1 matthias.schulten@hs-furtwangen.de, Eckerle, Felix S.1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2016, Vol. 27, pC-29-C-30. 2p. |
| Databáze: | Business Source Ultimate |
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