Predictors of Effectiveness of Public Service Announcements (PSAs): A Systematic Analysis of Campaigns.
| Autor: | Keisler, Aysha aysha.keisler@ipsos.com |
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| Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2016, Vol. 26, p102-104. 3p. |
| Databáze: | Business Source Ultimate |
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