You, Me, and My Ignominy: Anti-Tobacco Discourse and Jammed Culture Jamming.

Autor: Dewhirst, Timothy1 dewhirst@uoguelph.ca, Kozinets, Robert V.2
Zdroj: AMA Marketing & Public Policy Academic Conference Proceedings. 2015, Vol. 25, p22-23. 2p.
Databáze: Business Source Ultimate