Part M: Selling and Sales Management: Drivers of Sales Performance: Competitive Selling: Unintended Effects of Salesperson Skepticism Toward a More Credible Competing Product.

Autor:	Johnson, Devon1, Riley, Breagin K.2
Zdroj:	AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pM-9-M-10. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu