Part M: Selling and Sales Management: Drivers of Sales Performance: Competitive Selling: Unintended Effects of Salesperson Skepticism Toward a More Credible Competing Product.
Autor: | Johnson, Devon1, Riley, Breagin K.2 |
---|---|
Zdroj: | AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pM-9-M-10. 2p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |