Part F: Digital Marketing and Social Media: Online Communities and Social Networks: Online Consumer Reviews: A Complement or a Substitute to Prerelease Information?

Autor:	Bellego, Christophe1, De Nijs, Romain2
Zdroj:	AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pF-30-F-31. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu