Part E: Customer Relationship Management: The Value of CRM to the Firm: Perceptual Gap Between Marketers Versus Nonmarketers on Marketing's Value to the Firm: Impact on Customer and Firm Performance.
| Autor: | Arunachalam, S.1, Youngsu Lee2, Ramaswami, Sridhar3 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pE-4-E-5. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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