Part A: Advertising, Promotion, and Marketing Communications: The Effectiveness of Promotional Appeals: Is Your Pink Credible? Judging the Sponsor's Motives.
| Autor: | Harmon-Kizer, Tracy R.1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pA-26-A-26. 1p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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