Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption.
| Autor: | BROUGH, AARON R.1 aaron.brough@usu.edu, WILKIE, JAMES E. B.2 James.E.Wilkie.9@nd.edu, JINGJING MA3 jingjingma@nsd.pku.edu.cn, ISAAC, MATHEW S.4 isaacm@seattleu.edu, GAL, DAVID5 davidgal@uic.edu |
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| Zdroj: | Journal of Consumer Research. Dec2016, Vol. 43 Issue 4, p567-582. 16p. 2 Graphs. |
| Databáze: | Business Source Ultimate |
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