Decision models or descriptive models?
| Autor: | Ehrenberg, Andrew S. C.1 a.s.c.ehrenberg@sbu.ac.uk, Barnard, Neil R.1, Sharp, Byron2 |
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| Zdroj: | International Journal of Research in Marketing. Sep2000, Vol. 17 Issue 2/3, p147-158. 12p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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