The Importance of Likeability as a Measure of Television Advertising Effectiveness.
| Autor: | Leather, Phil1, McKechnie, Sally1, Amirkhanian, Manon1 |
|---|---|
| Zdroj: | International Journal of Advertising. 1994, Vol. 13 Issue 3, p265-280. 16p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|