Testing Knowledge and Insight in International Advertising: The IAA Diploma in International Advertising.
| Autor: | Bottomley, F. David1, Mooij, Marieke K.1 |
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| Zdroj: | International Journal of Advertising. 1995, Vol. 14 Issue 1, p79-92. 14p. |
| Databáze: | Business Source Ultimate |
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