Brand diagnostics: Mapping branding effects using consumer associative networks.
| Autor: | Henderson, Geraldine R.1 gerri@mail.duke.edu, Iacobucci, Dawn2, Calder, Bobby J.2 |
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| Zdroj: | European Journal of Operational Research. 12/01/98, Vol. 111 Issue 2, p306-327. 22p. 6 Diagrams, 7 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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