En route to a Theory - Building Consumer Brand Commitment through CSR Reputation.
| Autor: | Chouthoy, Supriya1 supriyachouthoy@gmail.com, Kazi, Roshan2 drroshankazi@gmail.com |
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| Zdroj: | Global Business & Management Research. 2016, Vol. 8 Issue 3, p67-82. 16p. |
| Databáze: | Business Source Ultimate |
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