Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty.
| Autor: | Love, Edwin1 ed.love@wwu.edu, Staton, Mark1 mark.staton@wwu.edu, Rotman, Jeff2 jrotman@uwo.ca |
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| Zdroj: | Marketing Letters. Dec2016, Vol. 27 Issue 4, p661-674. 14p. 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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