A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.
| Autor: | Lamberton, Cait1 clamberton@katz.pitt.edu, Stephen, Andrew T.2 andrew.stephen@sbs.ox.ac.uk |
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| Zdroj: | Journal of Marketing. Nov2016, Vol. 80 Issue 6, p146-172. 33p. 1 Diagram, 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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