Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews.
| Autor: | Stoddard, James E.1 stoddardje@appstate.edu, Dotson, Michael J.1, Das, Neel1 |
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| Zdroj: | Atlantic Marketing Journal. Summer2016, Vol. 5 Issue 2, p55-68. 14p. |
| Databáze: | Business Source Ultimate |
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