Cueing the Customer Using Nudges and Negative Option Marketing.
| Autor: | VonBergen, Clarence W.1 cwvonbergen@se.edu, Kernek, Courtney1, Bressler, Martin S.1, Silver, Lawrence S.1 |
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| Zdroj: | Atlantic Marketing Journal. Summer2016, Vol. 5 Issue 2, p151-168. 18p. |
| Databáze: | Business Source Ultimate |
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