Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions.
| Autor: | CORNIL, YANN1 yann.cornil@sauder.ubc.ca, CHANDON, PIERRE2 pierre.chandon@insead.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2016, Vol. 53 Issue 5, p847-864. 70p. 29 Color Photographs, 3 Illustrations, 1 Diagram, 1 Chart, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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